Lights, Camera, Communicate Goes Live at Transform

For the first time, Lights, Camera, Communicate recorded live from the Transform show floor at the Wynn in Las Vegas. ICology’s Chuck Gose and Lucihub’s Amer Tadayon spent the afternoon talking to four guests who had a lot to say about where internal communications and AI fit inside the bigger HR and employee experience conversation.

Left to right: Matt Alder, Elena Raileanu, Chuck Gose, Amer Tadayon, Kristin Cooke, and Preston Lewis.

Who joined the couch

Matt Alder, host of the Recruiting Future podcast, flew in from Scotland and shared his take on AI in talent acquisition. Spoiler: the bigger problem isn't AI bias. It's that organizations are using AI to accelerate broken recruiting processes instead of rethinking them.

Kristin Cooke, IC leader at SoFi, was one of the first people to sign up for the EX Factor Summit. She talked about what it's like being a team of one, how AI functions as a brainstorming partner when you don't have five colleagues to pull into a Zoom call, and what stuck with her from the summit's problem-statement framework.

Elena Raileanu, VP of HR and Transform ambassador, made the case for behavioral data over survey data. If employees are digging four clicks deep into a portal to find something, that tells you more than any pulse survey will.

Preston Lewis, SVP at Segel Benz and five-time Transform attendee, made the point that communicators have been talked about at this event for years. They just haven't been in the room enough to be part of the conversation. That's changing.

The thread running through all of it

Every conversation found its way back to the same tension: communicators have the skills HR leaders increasingly need, but most IC practitioners aren't in the spaces where those decisions are being made. Transform is one of those spaces.