Employee Personas: The Part Nobody Gets To

Most internal communicators believe in personalization. Far fewer have the employee personas to actually do it.

According to Gallagher, 77% of organizations aren't using them. Practitioners know personas matter. The problem has always been the work required to build them.

Defining your audience segments, capturing the right details, making them specific enough to be useful but flexible enough to stay relevant. It's a real project. And for most teams, it stays on the list.

That's what the Employee Persona Builder is designed to fix.

It's a free tool that gives you a structured starting point. Answer a series of prompts about your workforce, and it generates a full employee persona you can shape, refine, and actually use. It even creates a prompt to generate a photorealistic image of your persona, which sounds like a small thing until you've tried to get someone to care about "Segment B."

It's not meant to replace the deeper research and validation that good personas require. It's meant to get you off the starting line.

Start building yours at icolo.gy/personabuilder.