77% of communicators aren't using employee personas. This can change that

Gallagher's research puts the number at 77%. Nearly eight in ten organizations aren't using employee personas to shape their communications.

Most practitioners aren't surprised by that stat. They know personas matter. The problem is building them.

That's exactly what this walkthrough covers.

In the video below, Chuck walks through ICology's free Employee Persona Builder -- how it works, what it produces, and how to take what it gives you and make it useful for your team.

The tool is designed to get you off the starting line. Answer a few prompts, get a full persona in minutes -- including a prompt to generate a photorealistic image of your "coworker." It won't replace the deeper research good personas require. But it removes the excuse to never start.

Try the Employee Persona Builder →

Try it and tell us what you think. The tool gets better with real practitioner feedback.

$20/month · Cancel anytime

No IC pro should figure this out alone.

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Employee listening isn't happening. And IC should fix that