Artificial intelligence is everywhere, but is it delivering real results, or just more hype? Despite massive investment, many companies are finding that the promise of AI doesn’t always match the reality. The difference between disappointment and meaningful impact often comes down to one factor: culture.

In this webinar, we’ll cut through the noise and explore how organizations can move beyond inflated expectations to sustainable success. We’ll share insights on where AI truly stands on the hype cycle, what history tells us about job evolution and disruption, and how leaders can inspire confidence rather than fear. Most importantly, we’ll highlight the pivotal role communicators play as culture architects, bridging technical potential with human adoption to unlock AI’s real value.

What you’ll learn:

• Why AI success depends more on communication and culture than on technology itself

• Lessons from companies that got it right - and wrong - when rolling out AI

• How to balance skepticism with strategic optimism to foster trust and engagement

• The evolving role of communicators as “bridgers” who drive adoption and shape organizational narratives

Join us to separate hype from hope and discover how to lead your organization toward a future where AI strengthens rather than undermines your culture.