Lights, Camera, Communicate: Nailing Your 2026 Video Strategy

You already know you need more video. The real question is what that looks like in 2026 without burning out your team or your leaders.

In this working session, we will build a simple, usable internal video strategy for the year ahead. Instead of chasing every shiny tool, you will define the problems video should solve, choose a small set of core formats, map those to the employee journey, and decide where each video lives and how you will judge success.

You will leave with a one page strategy you can share with leaders that explains:

• Why you are using video

• Which formats you will invest in

• Which channels you will use for what

• How you will measure whether any of this worked

This is not a gear talk - it's a choices talk.

Who this is for

• Internal communicators who feel stuck in “one more video” mode

• HR and EX leaders who want video to support onboarding, change and culture

• Anyone who needs to explain to leaders what their video plan actually is for 2026

Outcomes and takeaways

By the end, participants will:

• Define the top 2 or 3 business problems their internal video should address in 2026

• Choose their “Big 3” internal video formats and sketch basic rules for each

• Map at least one key employee moment where they will start using video more intentionally

• Draft a simple metrics plan so they know what to track and what to ignore